Hi, it’s nice to meet you
I’m Natasha*
* a strategic, curious, and creative Product Marketer with 12+ years of experience bringing B2B and B2C brands and products in EdTech and social impact-driven SaaS to market
Throughout my career, I’ve used a market-first approach to build over 30 brands—most of them from scratch. Here are some highlights:
🛒
🛒
B2B Industrial eCommerce
Owned in-market and go-to-market product roadmaps, built buyer journeys, and launched a new B2C product that raised average order total and increased purchase conversion rate by 108%
🌎
🌎
B2B HR Tech
Positioned and led go-to-market strategies for new DEI and HR products, conducted competitive and market research, and strategized marketing campaigns to drive quarterly revenue up from $75k to $500k (a 567% increase)
💡
💡
B2C EdTech
Refined in-product onboarding and external messaging to convert 24% more new user sign-ups and engage 1M+ unique users per quarter
Certifications
Why product marketing?
I fell into product marketing through my passion for science and storytelling—and one question: “why?”
“Why” has led me to uncover market insights that inform product roadmaps, foster a deep sense of audience empathy that strengthens connections with buyers and end-users, and leverage cross-team collaboration to build amazing products that transform the way our world works.
Some companies I’ve worked with that are driving change
The Adaway Group, AudioEye, Bigtincan, Credly, Civility Partners, Design Institute of San Diego, FACT, GoodCarts, Google, Hickory Farms, Inclusive Life, International Language Services, Leverage to Lead, Liquid Web, The Nap Ministry, Netgressive, Nexcess, Quiq, QuestionPro, Pearson, PROs, We All Count, Whiteness at Work, Unilodgers
Press
Awards
Best Fast-Moving Consumer Goods (FMCG) Campaign Finalist
The Drum, 2021
Best Use of Search – FMCG Shortlist
US Search Awards, 2021
Best B2B SEO Campaign
Search Engine Land, 2020